FounderGTM AdvisorEx-McKinseyOperator

Tony Urban

Serial founder and ex-McKinsey consultant. I build and ship AI/ML products into production — and advise pre-seed to Series B startups on go-to-market.

Tony Urban portrait

Hey, I'm Tony.

Serial founder + ex-McKinsey. Most recently founder & CEO of Deckrobot — AI SaaS for automated presentation generation. Grew to 20,000+ paid users and $5M+ ARR across 35+ enterprise customers including EY, Deloitte, PwC, KPMG, McKinsey, BCG, Capgemini.

Lithuanian national 🇱🇹, splits time between San Francisco and Europe. Off-clock: boxing (7 yrs), Paris Marathon, 1M+ km traveled across 200+ locations.

Shipped to / worked with

McKinseyEYDeloittePwCKPMGBCGCapgeminiCognizantL.E.K.A.T. KearneyIBMMicrosoft for StartupsForbesIron Mountain

By the numbers.

1M+
PowerPoint slides built with my code & ideas 👔
20,000+
Paid users 👥
35+
Enterprise customers 💼
$10M+
Venture capital raised 🦄
100+
FTEs hired across 9 countries 🌍
496 days
passed from the day I started a startup to the first weekend/day off I took to unwind (it was Christmas 🎅).

Work.

Extracurricular·GTM Advisor

Diffusion & Company

GTM advisory for pre-seed to Series B startups — bringing engineering rigour to enterprise strategy, powered by modern AI. I help founders sharpen positioning, land first enterprise logos, and design GTM motions that compound.

diffusion.company →
🤖

Deckrobot

2017 — Present · CEO & Founder (as well as a Product Manager, QA, office manager, barista)

We were the first team to use AI for presentation generation (some 8–9 years before Anthropic). It started as a simple classifier hacked together over a weekend for our first demo — which was objectively horrible, but still impressed the prospect. It eventually turned into an ensemble of SOTA models (GNNs, deep learning, and all the jazz), powering 20,000+ paid users, $5M+ ARR, and 35+ enterprise customers. We added agentic LLM bells and whistles in 2025 to bring even more amazing functionality to our users. Oh, and we built the whole thing in such a way that it is impossible to steal any client data by design. That level of safety is probably the reason all the large audit firms on earth use our SaaS. I was fortunate to meet and convince 100+ amazing teammates from all over the world to work with me (17 countries the last time we counted). What really made me proud was not even the fact that we had a bunch of hardcore PhDs (some of whom later ended up working for frontier labs), but the culture we built. Needless to say, everyone got along nicely, including people coming from Ukraine/Russia, Israel/Arab countries, Armenia/Azerbaijan, Pakistan/India, etc. We didn’t make it to IPO (yet?), but we got featured in Forbes US, ranked #1 on Product Hunt, accepted into Microsoft for Startups Accelerator, and received a handful of unsolicited offers to sell the shop — and our souls — for an ungodly amount of cash.

Our website — made by humans, not AI
👔

McKinsey & Company

2012 — 2016 · Jr. Engagement Mgr

I was following an ambition of becoming a "finance bro." I had only seen Wall Street in movies, and once "I made it" to the NYC office, I was very discouraged by the reality of the PE firms we served. While I helped a lot of businesses and met fantastic, values-driven individuals, I was starting to feel ultimately reduced to a "PowerPoint salesman," limiting the positive impact I could make on the world (the joke's on me, PowerPoint stuck with me for the next decade). On the fun side, I've visited a lot of 'real-world' worksites in the least (or is it the most?) exotic places, such as an oil refinery or a nickel mine in the Arctic. Industrial machines have been my secret passion ever since. So, I took a leap of faith and started a bunch of different businesses (apps, SaaS, physical stores). Honestly, I don't remember how many there were, but two have definitely survived to this day: Deckrobot (B2B AI SaaS, of course) and Bridal Breeze (the best wedding gowns in SF!). I still have some very nice suits and PowerPoint design skills that I haven't used much since that chapter of my life.

🥕

GoCarrot

2016 — 2017 · CEO & Founder

We tried to motivate young people to work out and maintain a generally healthy lifestyle through some friendly social pressure. While the whole concept surprisingly worked out, we didn't realize that it takes 1-2 years to sell this kind of idea to health insurance companies. It was my first full-time experience managing devs, and I made all the mistakes imaginable (like having junior freelancers I'd never met in real life as my core team). I was really blessed to meet an outstanding designer, Mason Grishin, who took our UX/UI ahead of its time. While I blew through all my life savings, it was still cheaper than the MBA program Harvard wanted me to pursue :) I could have figured out for free, though, that any successful product must have a sound monetization model from day one.

💳

MobiVi West

2014 · Co-founder & GM

I took a sabbatical from McKinsey to launch my first full-time venture. We ended up not touching a dime of our oversized pre-seed investment round, as macroeconomic shifts killed our fintech business before we could even secure a quasi-banking license. Luckily, I hadn't hit "send" on my resignation letter to McKinsey just yet. I had been planning to wait until Christmas, but the Central Bank of Russia hiked its reserve rate from 7% to 17% overnight on December 8th. Even though we didn't move forward with the idea, I had caught a terminal case of the startup bug and couldn't focus on anything other than building.

📈

A.T. Kearney · UniCredit · Business Solutions

2010 — 2012 · Analyst

At 18, I landed my first "serious" office job at a bank. It was a prestigious "back-office" role in the credit risk department, where I was mostly in charge of the copier machine. I actually liked the soul-crushing world of cubicles and adults "calculating EBITDA in Excel spreadsheets," so I did everything in my power to get into the prestigious American firm, Kearney. (They gave us free lunches at actual restaurants, which I had only been to a handful of times in my entire life.) I took the bus every day to a shiny office, only to spend 80% of my salary on a shared room. There, I studied until 3 AM and all throughout the weekend, since I was still a full-time student and had to maintain my tuition scholarship. I may have missed out on 99% of the college parties—including graduation—but I've never regretted it for a second.

🥊

Off the clock

1M+ km · 200+ places · 7 yrs boxing

I discovered that long-distance running was the best way to unwind after a 100-hour work week. I've completed one full marathon and a handful of half marathons, which is my favorite distance—challenging, but it doesn't totally destroy your body like the full 42km race. As a kid, I was also incredibly passionate about boxing, though I ultimately decided fighting wasn't the most sustainable career choice. On the language front, I am fluent in English 🇬🇧 and Russian 🇷🇺, and I used to be quite proficient in French 🇫🇷 and Ukrainian 🇺🇦. I even tried learning German while living in Switzerland 🇨🇭, only to discover that the language spoken in the Swiss Alps is completely different from what you hear in Berlin 🇩🇪!

Fun.

The off-clock chaos. Marathons, mild delusion, and three furry coworkers who don't respect Slack hours.

Tony running along the San Francisco Embarcadero
Paris Marathon training, SF Embarcadero. Pace: somewhere between "respectable" and "please call an ambulance."
Michael Scott from The Office captioned 'I'm very fast'
Internal monologue at km 35. Self-belief is a renewable resource.

The team (unpaid, unmanageable).

Meet Rexy, Loki, and Tisha — equity holders in spirit.

Rexy the pet
Rexy
Head of Naps · Pillow Strategy
Loki the pet
Loki
VP, Mischief · Carpet Operations
Tisha the pet
Tisha
QA Lead · Sleeps on Keyboard

They get along nicely.

The pets in a heated discussion
Exhibit A. Cross-functional alignment workshop, in progress.

Charity

Standing with Ukraine 🇺🇦

My family has been affected by the Russian invasion of Ukraine — though thankfully less severely than many others. If you need help, or if you want to support war refugees and Ukrainian self-defense efforts, please ping me. I can either help you directly or connect you with friends who are involved in everything from managing charity funds to serving on the front lines to save innocent lives.

Reach out about Ukraine

Let's talk.

Building something cool?

I take calls with fellow founders 99% of the time just to chat and help with sales, fundraising, product management, hiring, and the overall mental burden of building a company. Sometimes, simply talking to someone else who’s also in the trenches helps on its own. I also take on a small number of GTM advisory engagements with pre-seed to Series B founders through Diffusion & Company. Drop me a line.